KARPOWER Privacy Statement
Effective Date: September 2014
Thank you for your interest in KARPOWER Online®, a website owned and operated by Kelley Blue Book Co., Inc. (“KBB”). We respect the privacy of our users when they use our websites, mobile and other online applications and products and services (“KARPOWER”). By using KARPOWER, you consent to the use of your information and information about you in accordance with this Privacy Statement.
When we refer to KARPOWER within this Privacy Statement, we are referring to KARPOWER.com, Inc. This Privacy Statement applies to information collected through KARPOWER and does not describe the collection, use and disclosure practices of any of our corporate affiliates or third parties. KARPOWER is intended for employees and representatives of motor vehicle dealerships, manufacturers and other industry business entities. For information on the collection, use and disclosure practices of any company with whom you are doing business, whether or not affiliated with KARPOWER, please review their privacy policies.
Services offered by KARPOWER are not directed to individuals under the age of eighteen (18). If you are under eighteen (18), you should not provide any personal information to us.
This Privacy Statement covers:
Information We Collect
Information is gathered from KARPOWER by us, our service providers, advertisers, sponsors and partners.
Information You Provide. We may collect information that you choose to provide on KARPOWER in a variety of ways, such as when you:
How We May Use the Information We Collect
We may use information we collect for the following purposes:
Applications, Widgets and Social Media
Advertising that is customized based on predictions generated over time from your visits across different websites, devices and mobile applications is sometimes called "online behavioral" or "interest-based" advertising. We may partner with advertising networks, which are companies that deliver targeted advertisements to consumers and generate statistics and metrics related to the delivery of interest-based advertisements. They may utilize information collected through a variety of Data Technologies to provide customization, auditing, research and reporting for us, our affiliates and other advertisers. This data collection takes place both on KARPOWER and on third-party’s websites and mobile applications. This process allows KARPOWER and third parties to deliver targeted advertising, enhance marketing programs and help track the effectiveness of such efforts. Our advertising networks also may use this information for determining or predicting the characteristics and preferences of their respective advertising audiences and measuring the effectiveness of their advertising in accordance with their privacy policies.
We do not provide information that is directly associated with a specific person (such as name and address) to an advertising network when you interact with or view a customized advertisement. However, when you view or interact with an advertisement, the advertiser may make an assumption that you are interested in the subject matter of the advertisement.
Some companies disclose when they are using interest-based advertising programs on KARPOWER to deliver third-party ads or collecting information about your visit for these purposes and give you the ability to opt-out of this use of your information. You may see an icon in or around third-party advertisements on KARPOWER that use interest-based advertising programs and on pages where data is collected and used for online interest-based advertising. Clicking on this icon will provide additional information about the companies and data practices that were used to deliver the ad. You can opt out of delivery of targeted advertising to you by multiple companies by visiting www.aboutads.info/choices, www.networkadvertising.org/managing/opt_out.asp and www.ghosteryenterprise.com. Please note that even if you opt out, you will continue to receive advertisements, but they will not be tailored to your specific interests.
You are entitled to make certain choices about how we communicate with you.
Your California Privacy Rights
California Civil Code Section 1798.83 entitles California users to request information concerning whether a business has disclosed certain information about you to any third parties for the third parties’ direct marketing purposes. California users who wish to request further information in compliance with this law or have questions or concerns about our privacy practices and policies may contact us as specified in the “How to Contact Us” section below.
Online Tracking Policy for California Residents. As of the effective date of this Privacy Statement, there is no commonly accepted response for Do Not Track signals initiated by browsers, therefore we do not respond to them.
Access and Correction
Access to information that we collect and maintain about you may be available to you. For example, if you created a password-protected account within KARPOWER, you can access that account to update the information you previously provided. Additionally, if you believe that information we maintain about you is inaccurate, subject to applicable law, you may request that we correct or amend the information by contacting us as indicated in the “How to Contact Us” section below.
We use commercially reasonable administrative, technical, personnel, and physical security measures designed to safeguard information about you in our possession against loss, theft and unauthorized use, disclosure or modification. Of course, despite these measures, we cannot guarantee perfect security of networks, servers and databases we operate or that are operated on our behalf.
If you choose to visit KARPOWER, your visit and any dispute regarding privacy is subject to this Privacy Statement and our Visitor Agreement, including limitations on damages, resolution of disputes, and application of the law of the state of California.
Updates to this Privacy Statement
We may update this Privacy Statement to provide clarification or notice of changes to our practices. If we make changes, we will revise the date at the top of this Privacy Statement. We will provide you with additional notice of material changes by posting notice of the changes for thirty (30) days before we implement those changes.
How to Contact Us
If you have any questions or comments about this Privacy Statement, or if you would like us to update information we have about you or your preferences, please contact us by email at privacy@KBB.com